Resources Library by ANA

Using the market to help the product team in the development process

The market research group within Strategic Product Development in SmithKline Beecham Pharmaceuticals embarked on concept evaluation of a new drug, then in early clinical development. In a workshop context, bringing together the whole project team of...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Richard Murgatroyd, Marion Schoenfeld

Company: GSK

June 1, 1994

On the scent of a mystery

A partial exploration of some of the biological and psychological dimensions of odour is undertaken herein. Metaphor often reveals cultural viewpoints in regard to the senses, and smell - both positive and negative - is frequently characterised...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Joseph A. Precker

June 15, 1993

Crop protection and agriculture in the year 2010

In the past "customers" of market research were above all Product Management and Board Members. Lately there has been an increasing demand by R&D. Due to increasing research costs, R&D is facing higher pressure for success. This is why there is an...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Angelika Adner

June 15, 1992

Using research for broadcasting decisions

This paper describes research done on behalf of a leading late night British news and current affairs programme, Newsnight. The editor was concerned about the ten-year-old programme's current status in the changing climate of news and current affairs...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Moira Bovill, Mike Smith

Company: British Broadcasting Corporation (BBC)

June 15, 1991

Encouraging a demand for museum services

Symposium On Research And Marketing For The ArtsThe Zagreb Museum and Gallery Centre was formally registered in 1980, it came into operation with its first exhibition in 1982 and has since become, by virtue of its well planned programme and a series...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Fedor Rocco, Ante Sori

June 15, 1990

How marketing influences sensory perception, and how sensory perception should influence marketing

The accepted definition of a "brand" is reviewed, and discussed in the light of the need for both R and D and marketing to be aware of what makes up the totality of a brand. While marketing has accepted that a brand has a personality and is far more...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Derek C. Martin

June 15, 1989

The use of competitive analysis in R&D planning

The need for strong "market research" or competitive analysis is no longer limited to strategic or market planning functions within a company. Research and development, one of the most essential determinants of long-term success in the pharmaceutical...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Tamara J. Erickson

February 27, 1985

Product screening and product optimization

In this paper, I shall discuss an alternative approach which, although developed in the early fifties, has only recently been applied for the development of consumer goods and which is based on Response Surface Methodology (RSM) and the use of...

Catalogue: Seminar 1983: New Product Development

Author: Juergen Schwoerer

November 2, 1983

The interface between medical and market research

Not more than three decades ago it would have been arduous to describe the role of the Medical Department in the Pharmaceutical Industry. Frequently confined to esoteric tasks and committed to distilling any medical information which could have...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: A. Dubourg

Company: Abbott

March 1, 1977